Direct Marketing Franchise Review

Direct Marketing Franchise Opportunity - Direct Marketing Franchise Business for Sale

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The HomeMag

Local monthly direct mail home improvement magazine. Publication that inspires readers to enhance their homes and generates leads for home improvement businesses.

Background

Year Established: 2002
Year First Franchised: 2006
Franchised Units: 19
Company Owned Units: 9
Projected New Units (12 months): 20
States/Countries Registered In: We are registered in all other states except IL, CT, Pending in ME, MT, ND, SD, IA, and WY no interest
Availability in Canada: Masters / Area Developer Future Plans
States, Countries or Geographical Areas from which Broker Referrals are not being accepted: IL & CT until legal and ME, MT, ND, SD, IA, ID, WY we currently have no interest in these states- population centers not dense enough.

Financial/Terms

Hometown market (50-80,000 homes): $24.9k franchise fee; $90k total
Standard (100-150,000 homes): $68k franchise fee: 158k total
Double (200-300,000 homes): $136k franchise fee; $268k total
Minimum Net Worth: N/A
Discounts: VetFran, Women, Minorities? No
VetFran Program Participant: No
Royalty: 6%
Ad: 2%
Average # of Employees: 4 Including Owner
Passive Ownership Allowed: No
Earnings Claim: No

Direct Marketing Franchise Concepts

• City Publications, Inc.
• Money Mailer
• Our Town America
• RSVP Publications
• SuperCoups
• The HomeMag
• United Marketing Solutions

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